So if you’re in multiple countries and cities, mention it. The About Us section is another opportunity to SELL the candidate.įor example, most candidates love the option to travel. “Facebook’s mission is to give people the power to build community and bring the world closer together.”Ībout Us Tip #2: Show Benefit to the Candidate If you’ve got a strong mission statement, that’s another great choice for opening up your About Us statement. “GE drives the world forward by tackling its biggest challenges.” Here are some top tips: About Us Tip #1: Open With a Strong First SentenceĬheck out GE’s first sentence of their About Us statement:
The best About Us statements are ones where the writer takes a copywriting approach (which I recommend for all your job content).
#Best about us pages infography how to#
Tips on How to Write an Effective “About Us” Statement So make sure you nail the About Us language in all your job postings/ads.
They don’t always visit your career site first (or at all). from a job board, Google, a shared link, etc.). The reason that your About Us statement on job postings is so important is that some candidates first experience your jobs through a job posting/ad (e.g. But most of my tips and examples will also help you rewrite the text of the About Us page of your career site too. This article focuses on the About Us statement in job postings.
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